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If you're trying to build a community from scratch, it's important to let growth occur organically, but you've gotta have a solid framework while it happens. These usually come in the form of Community Guidelines, and they are a must-have for anyone looking to have passionate communities carry their products forward.
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Matthew from Etsy discussed growing the community internationally, and kept mentioning the importance of "micro-communities"- and his hopes for strengthening them in the future by supplying users with tools that bring people with niche interests together (example: a group interested specifically in ceramics discussing topics/projects pertinent to them).
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