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Our panel featured David Allison, nexium mups, Nexium gastrectomy, partner of Braun Allison, a destination and property development branding master, nexium patient assistance, Nexium advertisements, formerly Sotheby’s VP of Marketing. Leah Nelson, with Giant Ant Media, nexium drug interactions, Sleeplessness with nexium, is a digital native filmmaker primarily focused on documentaries. Lastly, author, nexium for stomach ulcers, Nexium not for sale, artist, designer, nexium vs protonix, Nexium time to results, film maker, and pithy Twitterer Douglas Coupland who is currently working on a biography of fellow Canadian Marshall McLuhan and ramping up the media push for Generation A, information nexium, Amount prescriptions nexium, the eagerly anticipated follow up to Generation X.

The discussion was shaped around three aspects of storytelling, prilosec otc or nexium, Nexium expensive, the perspective of the storyteller, distribution of stories and the intertwining of stories and brands, image of nexium. Nexium samples, Given the breadth of storytelling as a human trait the conversation meandered throughout the three aspects and beyond. While we encourage specific examples of good ideas in our salons, this discussion delightfully turned extremely philosophical, a sharp reflection of our present moment of change and uncertainty, Nexium For Sale.

Some of the highlights were the discussion around collective storytelling. Both stories created through the contribution of many but also stories taking shared icons or tales that are public property, nexium class action suit, Nexium induced thrombocytopenia, say Jesus or Santa Clause, and seeing where they evolve in new ways. A term Coupland used "fractal storytelling" is the idea that stories are being broken into smaller and smaller pieces that as you come across them the bigger story opens up. Examples being Susan Boyle, pravachol nexium actos phentermine tamiflu, Plavix nexium stent, the Iran election and Michael Jackson, who passed away hours before the panel, nexium doages genric, Cheap nexium online, yet everyone was aware with more than half the room having learned on some form of mobile device.

In the area of democratized distribution when it comes to creators being compensated for their efforts the "black box" has yet to be found. Though the sentiment was that if you are doing something great and original you will find a model given the plethora that are uniquely proving viable. Coupland noted he's always maintained his attitude as an art student, aciphex nexium phentermine pravachol, Nexium 500 mg, working through periods on what interests him. Nelson echoed similar sentiments of following what interests you and through their films are compensated via the newer digital models good work finds its audience. There is no “one” model, simply many to chose from accordingly to the nature of your stories, values and needs.

Storytelling and brands was a particularly fascinating discussion. On one hand panelists feel we are entering a time of greater honesty and character. People can tell when a brand story is conjured out of thin air in a focus group. Conversely, some of the brands noted as exemplifying great storytelling, examples shared were Net10 and Axe, likely were as fabricated as they come. Yet they maintain a sense of honesty and full disclosure while providing a tangible sense of entertainment or value in these properties and as brands they always error on the side of new.

Overall it was a very passionate panel, with an overwhelming sense of excitement and eagerness to find out how we can harness emerging tools and platforms in more interesting ways. Get past the functionality of them as tools, and create new ways to sell new stories, or even just a timeless tale in a new way. After all, storytelling is a distinctive trait that makes us human.

While a written summary can never to justice to the experience of attending the salon, we hope this gave a sense of the event.

Matt and Brett thank the panelists and our wonderful guests. The next salon will be Good Ideas in Design, tentatively featuring shoe maker John Fluevog, designer James Bateman creative director of Karacters Design Group and Neils Bendst Canada's only furniture designer to have a chair accepted into New York's MOMA. We had promised a September event but with the closing of Workspace a date is TBD as we confirm a new venue.

For more information on our panelists, please visit

Douglas Coupland

Leah Nelson

David Allison

And for details on future salons you can follow Matt and Brett on Twitter or the Vancouver Good Ideas Salon..

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