In partnership with Nissan, PSFK held an event on October 20 2009 to discuss the future of Pure Living in Tokyo. Piers Fawkes, founder of PSFK, moderated a conversation with an international panel of experts and covered topics that included sustainability, design, urban planning, technology and zero-emission mobility.

Before the event, PSFK spoke with Danny Choo about his views on pure living.

To catch all the images, video and discussion around this event – visit www.psfk.com/pureliving

In partnership with Nissan, PSFK held an event on October 20 2009 to discuss the future of Pure Living in Tokyo. Piers Fawkes, founder of PSFK, moderated a conversation with an international panel of experts and covered topics that included sustainability, design, urban planning, technology and zero-emission mobility.

Peter Rojas, founder of gdgt spoke with PSFK before the event about his views on pure living.

To catch all the images, video and discussion around this event – visit www.psfk.com/pureliving

In partnership with Nissan, PSFK held an event on October 20 2009 to discuss the future of Pure Living in Tokyo. Piers Fawkes, founder of PSFK, moderated a conversation with an international panel of experts and covered topics that included sustainability, design, urban planning, technology and zero-emission mobility.

In this video, Francois Bancon, Nissan’s General Manager, Marketing and Communication Group, Global Zero Emission Business Unit, took a few minutes to chat with the audience about Nissan’s vision for a zero-emission future. Bancon openly admitted that Nissan doesn’t have all the answers to our future mobility issues, and urged the crowd to share their thoughts and insights.

Let us know in the comments what message you would like to send Nissan about the future of mobility.

To catch all the images, video and discussion around this event – visit www.psfk.com/pureliving

In partnership with Nissan, PSFK held an event on October 20 2009 to discuss the future of Pure Living in Tokyo. Piers Fawkes, founder of PSFK, moderated a conversation with a panel of Japan-based experts and covered topics that included sustainability, design, urban planning, technology and zero-emission mobility.

Video of the talk can be found (and shared) below. The experts on the panel (left to right) were Hiromi Matsubara (Green Media Activist, Co-founder, Greenz.jp), Rie Azuma (Lifestyle Architect, Azuma Architecture) sat beside an interpreter and Danny Choo (Japan Sub-Culture Authority, Mirai Inc., dannychoo.com).

The panel discussed bringing simplicity and a nature focus back to the forefront of design thinking as well as a return to physicality, face to face interactions and working with our hands. Service and resource sharing were also brought up as a viable way to decrease consumption.

To catch all the images, video and discussion around this event – visit www.psfk.com/pureliving

This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. For our mobile section, PSFK’s Piers Fawkes moderated a panel that included Dan Hon (Six To Start), Mike Butcher (TechCrunch UK), Matt Jones (Dopplr) and Jonathan MacDonald (Ogilvy) on how the everpresense of mobile is unveiling new, exciting ways for us to explore, work, and play.

The panel laid the groundwork by emphasizing that mobile development is about people, not technology, and the intersection of these two will be increasingly-defined by applications and tools that are uniquely combined by people to suit their individual needs and desires – not provided from a single, global source.

The other key take away from this panel was the distinction between place and location. Brought up by Dopplr’s Matt Jones, he explains that computers and phones are great at ‘location,’ but we describe where we are as ‘place’ – where culture meets location.

On April 2, 2009, PSFK will be hosting our 8th PSFK Conference in NYC. For tickets or more information, please visit www.psfkconferencenyc.com

Filmed in December 2008, this Good Ideas Salon turned out to be a great success. After a thought starter from the PSFK team, Allison Mooney (PSFK/Mobile Behavior) led a discussion with Kevin Slavin (area/code), Alistair Fulton (Deloitte), Florian Peter (CScout) and Steve Roberts (Shoptext) about what Good Ideas we might see in the mobile space in 2009. Here’s the video of the session: