This past January PSFK held Good Ideas Salon in London, bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. As part of the day of inspirational ideas, Colin Nightingale, Creative Producer of Punchdrunk and Founder of Gideon Reeling, introduced the audience to a new form of meaningful storytelling. By creating platforms for individuals to participate in their own entertainment, his storytelling design allows users to be part of the story as spectators, performers, and directors.

Colin summarizes his work as part theater experience, part art installation, and part night out. Elements that Colin incorporates include the freedom to explore, design through detail and sensory involvement. The work that Colin and his teams at Punchdrunk and Gideon Reeling produce demonstrate different ways to create engaging, interactive works.

Held at thehappycorp’s lovely loft space in December 2008, this Good Ideas Salon focused on the future of entertainment. After a brief thought-starter from Dan Gould, the panel of experts discussed the changing dynamic between content creators and their audience/readers/viewers/users. Moderated by Piers Fawkes (PSFK), the panel included Carl Goodman (Museum of Moving Image), Doug Jaeger (thehappycorp/LVHRD), Lauriana Zuluaga (SonyBMG), and Ricky Van Veen (CollegeHumor.com).